Post, Find & Publicize Posts On All Businesses, Categories & Topics
Zothai, Social Post Hub, Thailand
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Find Topics/Posts
Find Topics/Posts
Find Topics / Posts
Finding Topics
.You can find topics through searching categories and subcategories or through clicking the # Group Post Topic button
Finding Posts
.You can find topics and posts through a search in categories and subcategories or through clicking the # Group Post Topic button
. Posts will be seen in Group Posts in order of time posted while posts in Group Post Board are
highlighted posts in a rotational order resulting in all posts having a chance to be seen on top.
. If you click on the profile icon of the post owner on any post you will be directed to their Profile Page
Site where you will find their posts.
. If you follow someone, the posts of the person followed will appear in “For Me” page your Profile Page Site -
Create Topics/Posts
Create Topics/Posts
Create Topics/Posts
Creating Topics
. You can create your own topics by clicking on the Create # Group Post Topic, fill the form and submit for approval.
. Once your topic is approved, it will show up in Group Post Topic tab as ‘ # The name of the topic you created * Your profile name’.
. When a user clicks on your topic, it will open up a post page in Social Group Post section with the
page description tagline of your topic.
. Any visitor clicking on the description tagline will be directed to your Profile Page Site.
. It’s recommended that to maximize the benefits of “Create # Group Post Topic” you should be a verified user to avail of the unlimited moving of posts to Group Post Board free.
Creating Posts
Free Style Posting
. You can post in two segments of Zothai, your own Profile Page Site Pages or in the Social Group Post section
. Posting functionalities are the same across the platform
. The free style posting functionality is designed to give you freedom in posting whether you
wish to do a short post, a product post, a long post, a video post or a ‘Mini’ post.
. Posting functionalities include:
-Title
-Text area where you can post long or short posts, add a link to a video from another platform it will show up as a video post and/or a link to articles on another platform.
-Please note the link must be placed at the end of your text or you may have to do redo the post.
- Images where you can post to up to four images
- Mini, One minute videos
. Content posted must be relevant to the category and subcategory topic in Social Post Group. Content must be tailor made for that particular topic or it will be considered spam and removed. For example, if you are a lawyer, you could post in your category ‘Professional Businesses & Consultants’ and subcategory ‘Legal’ but you can also tweak your content to be about ‘setting up companies for online businesses’ and post it under the ‘Category of Online businesses’. In this way, you can find many categories you can post in for wider reach but your content needs to relevant. -
Create Mini(s)
Create Mini(s)
Create Mini(s)
. A Mini is a video under 1 minute and can be created by using the Mini video icon in the post functionality found in your Profile Page Site and Social Group Post
.You can also post a Mini in the 6 profile boxes in your Profile Page Site
.Today, it is challenging to keep people’s attention with the amount of content people are exposed to everyday. Short-form videos have gained popularity over the last few years and has become an important part of any content strategy. -
Create Content
Create Content
Create Content
. In the internet age, content rules like never before and content building goes beyond the traditional
marketing strategy.
. Although the modern content strategy still needs to include talking about yourself, your brand or your product, it needs to focus more on the reader’s wants and needs by answering their questions, showing them how to solve a problem, sharing educative information, entertaining them or providing information of value and relevance to them.
. The tone should be positive and avoid negativity as you want readers to see you as a source of inspiration and optimism.
. Most importantly, post constantly and regularly.
The rewards you get from creating and sharing your content are invaluable, including building a connection with your audience leading to long-term influence or brand loyalty, raising brand or personal awareness and most importantly, increasing your income!
Zothai is the perfect social platform to start creating and sharing your content where you cancreate your own content hub in your Profile Page Site and post to be seen in Social Group Post where If people like your post, they can click on your profile icon on your post and visit your profile.
To know more about Profile Page Site and Social Group Post see Help (?) -
Publicize Content
Publicize Content
Publicize Content
. After creating content on your Profile Page Site, you can start publicizing your content by posting publicly in Social Group Post to pull visitors to your Profile Page Site.
. Social Group Post is the “common centre of content and posts” where users can find your posts in the category/subcategory or in # Group Post Topic.
. After posting, your post will appear in the Group Post section free.
. To better promote and publicize your post you can use the “Move To Board” button, pay a nominal fee or be a Privileged User to move to board free.
. Posts in Group Post Board are easier to find and more visible, with posts set in a rotation algorithm so that users will find your posts on top frequently regardless of when you posted while posts in ‘Group Posts’ are seen as the latest posted on top. -
Buy/Sell Easily
Buy/Sell Easily
Buy/Sell Easily
. On Zothai, it is convenient to find posts to buy or to create posts to sell any product or service by searching through the categories and subcategories in Social Group Post for the right product and service page.
. Potential customers can live chat with the post owners by clicking on the post and clicking the live chat button making for quicker sales -
Build Brands
Build Brands
Build Brands
Most businesses, especially small businesses, focus on developing their products and businesses and overlook how important branding is. In a competitive market landscape, marketing strategies need not revolve only around a “lower than competitor” pricing strategy, but focus instead on branding strategies to establish credibility, differentiation, competitive advantage, increased revenue, long-term success, growth and customer loyalty whereby you can charge the price your product or service deserves.
Content creation* is an important part of brand building and on Zothai, you can create your own content hub in your Profile Page Site and publicize your post in Social Group Post where it can be seen.
* see Create Content -
Be An Influencer
Be An Influencer
Be An Influencer
Everybody has ability to influence and anybody can be an influencer. Traditionally, an influencer had to be a known personality, a celebrity, a famous blogger or a star. If you have passion, expertise, knowledge, opinions about particular products and services and you create good content frequently about it and publicize it, people will start to value your input, follow you, making you an influencer.
Influence marketing is big business where Brands are focussing more on generating sales than just building awareness.
Brands today are also looking at Micro Influencers who have a smaller group of followers but those followers are more likely to be influenced by their recommendations leading to actual sales.
Some brands today prefer to use many Micro influencers at one time to promote the same product.
Trust is an important factor on the internet and people tend to trust an honest voice
If you can make yours a trusted voice that people pay attention to, your circle will grow along with your influencer marketing opportunities.
Create your content continuously in your Profile Page Site and promote your opinions and recommendations publicly In Social Group Post section on a regular basis. -
Promote Yourself
Promote Yourself
Promote Yourself
Everybody is an expert, a pro and/or skilled at something, whether it is in the creative field of cooking,painting, acting, dancing etc or in hobbies such as sports or gaming etc or in professional fields such as legal, graphics, accounting, IT solutions etc. Marketing yourself is about building trust as an expert in any field and your audience base should feel that you are the right person to go for tips, advices or solutions in your field. Trust is important when you are promoting yourself so it’s important you find a way to position yourself as someone with knowledge in your chosen field. Showcasing your skills, expertise and sample work to potential employers, clients, followers and collaborators can help you find new career or increased revenue opportunities, expand your network and and ability to promote your products and services. You have knowledge that a lot of people find valuable, so create good content in your own Profile Page Site and put it out there with content marketing by posting publicly in Social Group Post. -
Monetize
Monetize
. On Zothai,
. You can create revenue by posting about products and/or services you wish to sell
. Create content to build your brand or promote yourself which leads to increased revenue
. Create content and become an influencer and earn through sponsored content such as paid reviews, sales announcements, product launches, events coverage, or offers
. Six profile boxes in your Profile Page Site has been provided for you to promote your own brand or can be used to promote someone else’s brand. You can work directly with potential advertisers and negotiate the fee.
